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Monthly Archives: July 2011
Compulsory School Pupil Stationary Indicative of Future Business Customers
If it wasn’t already clear to businesses that the customers of the future will entirely computer literate, then the latest addition to Orewa College’s Year 8 (age 12) pupil stationary list says it all. If businesses are going to be … Continue reading
Posted in Internet Marketing
Tagged find my business, internet marketing, mobile marketing, smartphone apps for business, social media marketing, video marketing
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How do you hang onto your slice of the cake?
The recent news that Vodafone NZ has lost 26,000 customers to new entrant 2degrees in the last quarter made us think about niches. Precisely, how to hang onto them. Until a couple of years ago, the hip young mobile … Continue reading
Posted in Social Media
Tagged social media, social media for business, social media marketing
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Can Your Emails Run The Spam Gauntlet?
Last week I received an airpoints competition email that claimed to be sent by a popular airline. Crammed with 1234//-12/1’s, the email address did not instil me with confidence so I promptly deleted it. However, in case it really was … Continue reading
Posted in Internet Marketing
Tagged email marketing, email spam, internet marketing, spam
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Give Your Business A Boost With A Mobile App.
Looking for a small thing to boost your small business? Discover mobile apps! The growing number of smartphone users appreciating the benefits of mobile apps should give smaller businesses pause for thought. Apps are increasingly emerging as one of the … Continue reading
Posted in Mobile Marketing
Tagged mobile apps., mobile marketing, mobile marketing news, smartphone, smartphone apps for business
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Own Brand Domain – Delightful Or Dumb?
Would you be willing and able to purchase your business its own domain? You still can’t purchase ‘.com,’ ‘.nz,’ or ‘.gov,’ but it is now possible to brand your own domain. Probably so as to avoid the paperwork resulting from … Continue reading
Foursquare – The ‘Friend’s A-Z’
Yet another smartphone application it would be great to see more New Zealand retailers making use of is ‘Foursquare.’ Never heard of it? The Foursquare developers describe it as, A location-based mobile platform that makes cities easier to use and … Continue reading
Posted in Find My Business, Mobile Marketing
Tagged facebook, foursquare, local social media, mobile marketing, smartphone apps for business, social media for business, social media marketing
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Living In Facebook – One Day We May Never Need To Log Out!
Experts believe that within another three years it won’t be a case of living with Facebook, instead it will be about us living IN Facebook. The largest social networking site in the world, it has over 700million users, so if … Continue reading
Posted in Social Media
Tagged facebook, local internet marketing, local social media, social media, social media for business, social media marketing
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Online Offers Produce Easy Sales.. But At What Price?
Online offers may produce easy sales, but they can have some hidden costs. On the lead up to the 2011 ski season, New Zealand’s largest ski destination, the North Island’s Mt Ruapehu teamed up with Tourism New Zealand and ran … Continue reading
Posted in Internet Marketing
Tagged internet marketing, internet marketing services, online offers
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How Bing Can Bring Your Business Ker….Ching!
Microsoft and Facebook issued a joint challenge to Google … in the form of changes to Microsoft’s search engine, ‘Bing.’ Bing’s research concluded that almost all people seek advice from those that they trust before making a decision. As Mehdi … Continue reading
Posted in Social Media
Tagged bing, facebook, search results, seo, social media, social media for business
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