Monthly Archives: July 2011

Compulsory School Pupil Stationary Indicative of Future Business Customers

If it wasn’t already clear to businesses that the customers of the future will entirely computer literate, then the latest addition to Orewa College’s Year 8 (age 12) pupil stationary list says it all. If businesses are going to be … Continue reading

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How do you hang onto your slice of the cake?

  The recent news that Vodafone NZ has lost 26,000 customers to new entrant 2degrees in the last quarter made us think about niches. Precisely, how to hang onto them. Until a couple of years ago, the hip young mobile … Continue reading

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Can Your Emails Run The Spam Gauntlet?

Last week I received an airpoints competition email that claimed to be sent by a popular airline. Crammed with 1234//-12/1’s, the email address did not instil me with confidence so I promptly deleted it. However, in case it really was … Continue reading

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Give Your Business A Boost With A Mobile App.

Looking for a small thing to boost your small business?  Discover mobile apps! The growing number of smartphone users appreciating the benefits of mobile apps should give smaller businesses pause for thought. Apps are increasingly emerging as one of the … Continue reading

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Own Brand Domain – Delightful Or Dumb?

Would you be willing and able to purchase your business its own domain? You still can’t purchase ‘.com,’ ‘.nz,’ or ‘.gov,’ but it is now possible to brand your own domain.  Probably so as to avoid the paperwork resulting from … Continue reading

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Online Offers Produce Easy Sales.. But At What Price?

Online offers may produce easy sales, but they can have some hidden costs.  On the lead up to the 2011 ski season, New Zealand’s largest ski destination, the North Island’s Mt Ruapehu teamed up with Tourism New Zealand and ran … Continue reading

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How Bing Can Bring Your Business Ker….Ching!

Microsoft and Facebook issued a joint challenge to Google … in the form of changes to Microsoft’s search engine, ‘Bing.’ Bing’s research concluded that almost all people seek advice from those that they trust before making a decision. As Mehdi … Continue reading

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