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The Pro’s Common Ipad Con
The fear of theft is a common denominator that can be applied to all suggested business Ipad uses. For that reason, we’ve decided to round up our Ipad for business series on this negative note. However, it is positively simple to prevent Ipad theft. There …
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Improve Restaurant Profitability with the ipad Waitress!
So, Last but not least, how do you improve Restaurant Profitability with the ipad Waitress? Here, we address the implementation of the ipad as waiting staff. Imagine being seated at a restaurant and being handed an ipad. When you are ready, you order from the …
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Ipad Entertainment
Our penultimate point is the Ipad’s entertainment value. This Ipad application would be most usefully employed in any situation where the customer may be required to wait. Its a great investment as a differentiator keeping customers returning again and again. Pros: With an Ipad, …
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The Ipad Expeditor
Over halfway through our 6 part series detailing the pros and cons of creative business implementations of the Ipad, we come to the Expeditor. Provide your sales staff with Ipads and help them process the sale of your products more efficiently – in turn expediting …
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The Ipad As A Customer Database
The Ipad as a customer database is our third topic in the 6 part series. Any business that requires a new customer to sign in, fill out waivers and read liability forms can usefully employ the Ipad. Pros: Customer details are saved directly to the …
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The Ipad Presenter
The next in our 6 part series outlining the pros and cons business uses for Ipads. This time, the Ipad as a Presenter. This is a biggie – the Ipad is being put to considerable use during sales presentations and is the perfect presentation tool. …
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The Ipad As A Fan-Base Builder
Small businesses have been busy proving the diverse worth of one of the fastest growing technology products – the Ipad. This is the first in a series outlining the pros and cons of the 6 uses to which it has been put by businesses to …
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Study Misses The Point Of Social Media
A recent Outbrain Study concluded that Social Media disappoints at driving traffic to our business websites because unless there is a free offer flashing in the subject line, who wants to leave the gossip to read a sales pitch? The study noted that Google …
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Revolutionising Search Results
Recent SEO discussion has revolved around Google’s new social network: Google +. However, it is still Google search that drives the majority of web traffic for most site owners and Google is currently testing a variety of further noteworthy search changes. The most significant of …
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Business Opportunities Rise Alongside Smartphones
PC sales are decelerating because consumers can now use more convenient, smaller gadgets to do the same things they previously switched on their PCs for. They can surf the Internet, store photos, send e-mails, play games and order consumables. Goldman Sachs consider consumers’ increasing demand …
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Use it or lose it – With technology comes the end of an era
Times really are changing; first Orewa College made the Ipad mandatory pupil equipment and now New Zealand Post plans to send its last ever international economy letter this coming October. Why? Because as NZ Post spokesman Michael Tull said, ‘The way that people communicate is …
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Is Google+ Going To Greatly Impact Search?
Those of us that believed Facebook had a stranglehold on the social networking scene may need to rethink. Indeed, Google+ really does appear to be sapping Facebook’s influence and value. Facebook is somewhat blinkered in assuming that social networking is a stand alone solution. Instead …
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Seeing Double – Duplicate Content
When should a business worry about duplicate content? Surely, in order to avoid being slapped with a DMCA infringement notice for breaching online copyright, businesses rarely plagiarise other businesses site content…on purpose. The problem arises when for example the business stocks a branded item. Rather …


