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Author Archive for: ‘admin’

  • Google SERPs Heat Map

    Why you MUST be at the top of the search Results

    I’m asked time and time again why it’s so important to be at the top of the Google search results so I thought I’d let you see for yourself where visitors look on the search results and what they click on. The following is a …

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  • Google +1 Pages

    Google +1 Pages, Does Your Business Need one? Google has recently announced that their Google Plus social network is now OK for businesses to join, using “Pages for Business”. Thinking of joining up? Think carefully before you commit to a yet another new social networking …

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  • The Pro’s Common Ipad Con

    The fear of theft is a common denominator that can be applied to all suggested business Ipad uses.  For that reason, we’ve decided to round up our Ipad for business series on this negative note.  However, it is positively simple to prevent Ipad theft. There …

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  • Improve Restaurant Profitability with the ipad Waitress!

      So, Last but not least, how do you improve Restaurant Profitability with the ipad Waitress? Here, we address the implementation of the ipad as waiting staff.  Imagine being seated at a restaurant and being handed an ipad.  When you are ready, you order from the …

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  • Ipad Entertainment

      Our penultimate point is the Ipad’s entertainment value.   This Ipad application would be most usefully employed in any situation where the customer may be required to wait.  Its a great investment as a differentiator keeping customers returning again and again. Pros: With an Ipad, …

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  • The Ipad Expeditor

    Over halfway through our 6 part series detailing the pros and cons of creative business implementations of the Ipad, we come to the Expeditor.  Provide your sales staff with Ipads and help them process the sale of your products more efficiently – in turn expediting …

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  • The Ipad As A Customer Database

    The Ipad as a customer database is our third topic in the 6 part series.  Any business that requires a new customer to sign in, fill out waivers and read liability forms can usefully employ the Ipad. Pros: Customer details are saved directly to the …

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  • The Ipad Presenter

    The next in our 6 part series outlining the pros and cons business uses for Ipads.  This time, the Ipad as a Presenter. This is a biggie – the Ipad is being put to considerable use during sales presentations and is the perfect presentation tool. …

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  • Revolutionising Search Results

    Recent SEO discussion has revolved around Google’s new social network: Google +. However, it is still Google search that drives the majority of web traffic for most site owners and Google is currently testing a variety of further noteworthy search changes. The most significant of …

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  • Business Opportunities Rise Alongside Smartphones

    PC sales are decelerating because consumers can now use more convenient, smaller gadgets to do the same things they previously switched on their PCs for. They can surf the Internet, store photos, send e-mails, play games and order consumables. Goldman Sachs consider consumers’ increasing demand …

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  • Use it or lose it – With technology comes the end of an era

    Times really are changing; first Orewa College made the Ipad mandatory pupil equipment and now New Zealand Post plans to send its last ever international economy letter this coming October. Why? Because as NZ Post spokesman Michael Tull said, ‘The way that people communicate is …

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  • Is Google+ Going To Greatly Impact Search?

    Those of us that believed Facebook had a stranglehold on the social networking scene may need to rethink. Indeed, Google+ really does appear to be sapping Facebook’s influence and value. Facebook is somewhat blinkered in assuming that social networking is a stand alone solution.  Instead …

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  • Seeing Double – Duplicate Content

    When should a business worry about duplicate content? Surely, in order to avoid being slapped with a DMCA infringement notice for breaching online copyright, businesses rarely plagiarise other businesses site content…on purpose. The problem arises when for example the business stocks a branded item. Rather …

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  • Compulsory School Pupil Stationary Indicative of Future Business Customers

    If it wasn’t already clear to businesses that the customers of the future will entirely computer literate, then the latest addition to Orewa College’s Year 8 (age 12) pupil stationary list says it all. If businesses are going to be able to sell their products …

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  • How do you hang onto your slice of the cake?

      The recent news that Vodafone NZ has lost 26,000 customers to new entrant 2degrees in the last quarter made us think about niches. Precisely, how to hang onto them. Until a couple of years ago, the hip young mobile telecommunications brand was Vodafone. Vodafone …

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  • Can Your Emails Run The Spam Gauntlet?

    Last week I received an airpoints competition email that claimed to be sent by a popular airline. Crammed with 1234//-12/1’s, the email address did not instil me with confidence so I promptly deleted it. However, in case it really was an official email, I sent …

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  • Give Your Business A Boost With A Mobile App.

    Looking for a small thing to boost your small business?  Discover mobile apps! The growing number of smartphone users appreciating the benefits of mobile apps should give smaller businesses pause for thought. Apps are increasingly emerging as one of the better ways of making products …

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  • Own Brand Domain – Delightful Or Dumb?

    Would you be willing and able to purchase your business its own domain? You still can’t purchase ‘.com,’ ‘.nz,’ or ‘.gov,’ but it is now possible to brand your own domain.  Probably so as to avoid the paperwork resulting from a deluge of silly domain …

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  • Online Offers Produce Easy Sales.. But At What Price?

    Online offers may produce easy sales, but they can have some hidden costs.  On the lead up to the 2011 ski season, New Zealand’s largest ski destination, the North Island’s Mt Ruapehu teamed up with Tourism New Zealand and ran an online offer on the …

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  • How Bing Can Bring Your Business Ker….Ching!

    Microsoft and Facebook issued a joint challenge to Google … in the form of changes to Microsoft’s search engine, ‘Bing.’ Bing’s research concluded that almost all people seek advice from those that they trust before making a decision. As Mehdi mentioned, Bing calls this the …

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  • Three Great Reasons For Mobile Marketing

    Whilst wandering the streets lamenting my ability to locate a decent cup of coffee, I was told to get my nose out of my smartphone.  There it was, a cafe situated right across the road.  Hurrah. ‘You won’t believe this,’ I told the owner, ‘But …

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  • Going Viral With Video Marketing

    No, going viral does not involve catching a disease, but Video Marketing can certainly be infectious for the viewer. Its also seductively addictive to those businesses whose marketing videos infect a multitude of viewers. Why? Because, a well executed video rakes in the dollars……. And …

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  • The Magic Or Mayhem Of Mobile Marketing

    The following really happened to my sports team whilst on tour last week and serves to illustrate the potential magic or mayhem of Mobile Marketing.  A great team game is always followed by great team drinks and in the case of our sports team when …

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  • Facebook Face Recognition Software

    Facebook Face Recognition Software

    Have you heard the latest about the Facebook Face Recognition Software? Facebook isn’t known for protecting your privacy and its latest photo-tagging feature is no different. Using facial recognition software, Facebook will soon group photos together and, wherever possible, when you upload a new photo, the …

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  • Mobile Marketing – Mobile Coupons

    Mobile coupons are a favorite with both advertisers and consumers for clear reasons: Consumers don’t mind having their devices touched by commercial interests if they get a deal out of it. Advertisers know they have the user’s attention. Ever since coupons were proven to work …

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  • Search Engine Optimisation – Quality

    Search Engine Optimisation – Improving Website Quality If you want to improve your website rankings and increase the organic traffic from Google, then you must be aware of the recent Google’s Panda / Farmer update designed to weed out low quality websites. So, how do you …

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  • Search Engine Optimisation for Retailers

    Search Engine Optimisation  for Retailers following Google’s Panda Update As many of you know, in February 2011 Google released it’s Panda algorithm update to try and reduce the impact of link farms and improve the quality of it’s search results. To a large extent this …

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  • Video Marketing – Business Tips

    Video Marketing Just as Facebook has become an incredibly popular place for brands to interact socially with their customers, YouTube offers a similar opportunity through video conversations. Video is an underused medium for marketing and yet is a considerably cheaper and more user friendly option …

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  • Social Media – Google’s +1 Button

    Google’s +1, the Alternative to the Facebook ‘Like’? Nearly a year after Facebook’s ‘Like’ buttons became popular, Google has announced its own rival, the +1 button. (pronounced Plus One). Part of Google’s search engine, it allows you to “+1″ the search results and adverts that …

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  • Mobile Websites

    Mobile Websites, How fast is your website on a mobile device? It’s been clear for some time now that Google counts a website’s speed as a factor in its search engine ranking algorithm. Now however, it’s also  considering how fast webpages render on a mobile …

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  • Facebook Deals New Zealand

    If you’ve read recently about Facebook Places, the next launch for small business was Facebook deals. As a business owner, Facebook is giving you the opportunity to offer special incentive deals, offers and coupons for you target market. These deals can be offered to new …

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  • Facebook Places in New Zealand

    Once again, Facebook proves it is out to crush Google. With the continual growth in user generated content (AKA Social Media), Facebook has responded to the needs of businesses and consumers alike by taking Google Maps ad socialising it. With Google Places, you ‘check in’ to …

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  • What’s the most important page of your website?

    What’s the most important page of your website? I’ve proven this time and time again. Look at your Google Analytics results and how often visitors look at your ‘About Us’ page. For most small businesses, even though one of the first pages a visitor goes …

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  • Online Advertising, Does it work?

    You need to promote your products and services to increase sales. What’s the best way to do this? Does Online Advertising actually work? Current statistics show that people tend to conduct online searches for products after spotting an ad about it elsewhere. Recent studies on …

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  • How to Market Your Business on Facebook

    New research suggests companies must rethink how they use Facebook marketing, or at least reconsider why their customers are on Facebook in the first place. Usually, when a marketing campaign on Facebook fails it’s because a company ignored one or more of the following

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  • Local Internet Marketing – Unusual Google Search Results

    When considering Local Internet Marketing, high Google search results are your goal. So, when they start showing unusual characteristics, you’re right to worry

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  • Local SEO, What Do Your Keywords Actually Mean?

    For Local SEO, what do your keywords actually mean to the search engines and your customers? When optimizing your website, social media presence or simply your Google Maps listing, keywords are the basis for everything.

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  • Local Internet Marketing, What’s Your Page About?

    When it comes to Local internet Marketing, how do search engines know what your website page is all…

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  • Mobile Marketing – How Big are Smartphones?

    Smartphones are on the rise, in the first half of 2010, Mobile app downloads topped 3.8 billion

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  • Find My Business Launch

    So, what is Find My Business? The brand was created by a Business Advisor following years of working with hundreds of small and medium sized businesses across Australia and New Zealand. Almost without exception, when it came to marketing their products and services, the Business …

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