Archives

Category Archive for: ‘Internet Marketing’

  • Google SERPs Heat Map

    Why you MUST be at the top of the search Results

    I’m asked time and time again why it’s so important to be at the top of the Google search results so I thought I’d let you see for yourself where visitors look on the search results and what they click on. The following is a …

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  • Revolutionising Search Results

    Recent SEO discussion has revolved around Google’s new social network: Google +. However, it is still Google search that drives the majority of web traffic for most site owners and Google is currently testing a variety of further noteworthy search changes. The most significant of …

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  • Is Google+ Going To Greatly Impact Search?

    Those of us that believed Facebook had a stranglehold on the social networking scene may need to rethink. Indeed, Google+ really does appear to be sapping Facebook’s influence and value. Facebook is somewhat blinkered in assuming that social networking is a stand alone solution.  Instead …

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  • Seeing Double – Duplicate Content

    When should a business worry about duplicate content? Surely, in order to avoid being slapped with a DMCA infringement notice for breaching online copyright, businesses rarely plagiarise other businesses site content…on purpose. The problem arises when for example the business stocks a branded item. Rather …

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  • Compulsory School Pupil Stationary Indicative of Future Business Customers

    If it wasn’t already clear to businesses that the customers of the future will entirely computer literate, then the latest addition to Orewa College’s Year 8 (age 12) pupil stationary list says it all. If businesses are going to be able to sell their products …

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  • Can Your Emails Run The Spam Gauntlet?

    Last week I received an airpoints competition email that claimed to be sent by a popular airline. Crammed with 1234//-12/1’s, the email address did not instil me with confidence so I promptly deleted it. However, in case it really was an official email, I sent …

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  • Own Brand Domain – Delightful Or Dumb?

    Would you be willing and able to purchase your business its own domain? You still can’t purchase ‘.com,’ ‘.nz,’ or ‘.gov,’ but it is now possible to brand your own domain.  Probably so as to avoid the paperwork resulting from a deluge of silly domain …

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  • Online Offers Produce Easy Sales.. But At What Price?

    Online offers may produce easy sales, but they can have some hidden costs.  On the lead up to the 2011 ski season, New Zealand’s largest ski destination, the North Island’s Mt Ruapehu teamed up with Tourism New Zealand and ran an online offer on the …

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  • Search Engine Optimisation – Quality

    Search Engine Optimisation – Improving Website Quality If you want to improve your website rankings and increase the organic traffic from Google, then you must be aware of the recent Google’s Panda / Farmer update designed to weed out low quality websites. So, how do you …

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  • Search Engine Optimisation for Retailers

    Search Engine Optimisation  for Retailers following Google’s Panda Update As many of you know, in February 2011 Google released it’s Panda algorithm update to try and reduce the impact of link farms and improve the quality of it’s search results. To a large extent this …

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  • What’s the most important page of your website?

    What’s the most important page of your website? I’ve proven this time and time again. Look at your Google Analytics results and how often visitors look at your ‘About Us’ page. For most small businesses, even though one of the first pages a visitor goes …

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  • Online Advertising, Does it work?

    You need to promote your products and services to increase sales. What’s the best way to do this? Does Online Advertising actually work? Current statistics show that people tend to conduct online searches for products after spotting an ad about it elsewhere. Recent studies on …

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  • Local Internet Marketing – Unusual Google Search Results

    When considering Local Internet Marketing, high Google search results are your goal. So, when they start showing unusual characteristics, you’re right to worry

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  • Local SEO, What Do Your Keywords Actually Mean?

    For Local SEO, what do your keywords actually mean to the search engines and your customers? When optimizing your website, social media presence or simply your Google Maps listing, keywords are the basis for everything.

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  • Local Internet Marketing, What’s Your Page About?

    When it comes to Local internet Marketing, how do search engines know what your website page is all…

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