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Category Archives: Internet Marketing
Revolutionising Search Results
Recent SEO discussion has revolved around Google’s new social network: Google +. However, it is still Google search that drives the majority of web traffic for most site owners and Google is currently testing a variety of further noteworthy search … Continue reading
Posted in Internet Marketing
Tagged google, internet marketing, page rank, search engine changes, seo
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Is Google+ Going To Greatly Impact Search?
Those of us that believed Facebook had a stranglehold on the social networking scene may need to rethink. Indeed, Google+ really does appear to be sapping Facebook’s influence and value. Facebook is somewhat blinkered in assuming that social networking is … Continue reading
Posted in Internet Marketing, Social Media
Tagged +1, +1 button, google, Google's +1 button, search engine, seo, social media for business, social media marketing, social networking
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Seeing Double – Duplicate Content
When should a business worry about duplicate content? Surely, in order to avoid being slapped with a DMCA infringement notice for breaching online copyright, businesses rarely plagiarise other businesses site content…on purpose. The problem arises when for example the business … Continue reading
Posted in Internet Marketing
Tagged dmca, duplicate content, google, internet marketing, search engine optimisation, seo
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Compulsory School Pupil Stationary Indicative of Future Business Customers
If it wasn’t already clear to businesses that the customers of the future will entirely computer literate, then the latest addition to Orewa College’s Year 8 (age 12) pupil stationary list says it all. If businesses are going to be … Continue reading
Posted in Internet Marketing
Tagged find my business, internet marketing, mobile marketing, smartphone apps for business, social media marketing, video marketing
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Can Your Emails Run The Spam Gauntlet?
Last week I received an airpoints competition email that claimed to be sent by a popular airline. Crammed with 1234//-12/1’s, the email address did not instil me with confidence so I promptly deleted it. However, in case it really was … Continue reading
Posted in Internet Marketing
Tagged email marketing, email spam, internet marketing, spam
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Own Brand Domain – Delightful Or Dumb?
Would you be willing and able to purchase your business its own domain? You still can’t purchase ‘.com,’ ‘.nz,’ or ‘.gov,’ but it is now possible to brand your own domain. Probably so as to avoid the paperwork resulting from … Continue reading
Online Offers Produce Easy Sales.. But At What Price?
Online offers may produce easy sales, but they can have some hidden costs. On the lead up to the 2011 ski season, New Zealand’s largest ski destination, the North Island’s Mt Ruapehu teamed up with Tourism New Zealand and ran … Continue reading
Posted in Internet Marketing
Tagged internet marketing, internet marketing services, online offers
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Search Engine Optimisation – Quality
Search Engine Optimisation – Improving Website Quality If you want to improve your website rankings and increase the organic traffic from Google, then you must be aware of the recent Google’s Panda / Farmer update designed to weed out low … Continue reading
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Search Engine Optimisation for Retailers
Search Engine Optimisation for Retailers following Google’s Panda Update As many of you know, in February 2011 Google released it’s Panda algorithm update to try and reduce the impact of link farms and improve the quality of it’s search results. … Continue reading
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What’s the most important page of your website?
What’s the most important page of your website? I’ve proven this time and time again. Look at your Google Analytics results and how often visitors look at your ‘About Us’ page. For most small businesses, even though one of the … Continue reading
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Online Advertising, Does it work?
You need to promote your products and services to increase sales. What’s the best way to do this? Does Online Advertising actually work? Current statistics show that people tend to conduct online searches for products after spotting an ad about … Continue reading
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Local Internet Marketing – Unusual Google Search Results
When considering Local Internet Marketing, high Google search results are your goal. So, when they start showing unusual characteristics, you’re right to worry Continue reading
Posted in Internet Marketing
Tagged local internet marketing, local search engine optimisation, local seo, search results
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Local SEO, What Do Your Keywords Actually Mean?
For Local SEO, what do your keywords actually mean to the search engines and your customers? When optimizing your website, social media presence or simply your Google Maps listing, keywords are the basis for everything. Continue reading
Posted in Internet Marketing
Tagged keywords, local search engine optimisation, local seo
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Local Internet Marketing, What’s Your Page About?
When it comes to Local internet Marketing, how do search engines know what your website page is all… Continue reading
Posted in Internet Marketing
Tagged internet marketing services, local internet marketing
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