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Category Archive for: ‘Social Media’

  • Google +1 Pages

    Google +1 Pages, Does Your Business Need one? Google has recently announced that their Google Plus social network is now OK for businesses to join, using “Pages for Business”. Thinking of joining up? Think carefully before you commit to a yet another new social networking …

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  • Is Google+ Going To Greatly Impact Search?

    Those of us that believed Facebook had a stranglehold on the social networking scene may need to rethink. Indeed, Google+ really does appear to be sapping Facebook’s influence and value. Facebook is somewhat blinkered in assuming that social networking is a stand alone solution.  Instead …

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  • How do you hang onto your slice of the cake?

      The recent news that Vodafone NZ has lost 26,000 customers to new entrant 2degrees in the last quarter made us think about niches. Precisely, how to hang onto them. Until a couple of years ago, the hip young mobile telecommunications brand was Vodafone. Vodafone …

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  • How Bing Can Bring Your Business Ker….Ching!

    Microsoft and Facebook issued a joint challenge to Google … in the form of changes to Microsoft’s search engine, ‘Bing.’ Bing’s research concluded that almost all people seek advice from those that they trust before making a decision. As Mehdi mentioned, Bing calls this the …

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  • Facebook Face Recognition Software

    Facebook Face Recognition Software

    Have you heard the latest about the Facebook Face Recognition Software? Facebook isn’t known for protecting your privacy and its latest photo-tagging feature is no different. Using facial recognition software, Facebook will soon group photos together and, wherever possible, when you upload a new photo, the …

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  • Video Marketing – Business Tips

    Video Marketing Just as Facebook has become an incredibly popular place for brands to interact socially with their customers, YouTube offers a similar opportunity through video conversations. Video is an underused medium for marketing and yet is a considerably cheaper and more user friendly option …

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  • Social Media – Google’s +1 Button

    Google’s +1, the Alternative to the Facebook ‘Like’? Nearly a year after Facebook’s ‘Like’ buttons became popular, Google has announced its own rival, the +1 button. (pronounced Plus One). Part of Google’s search engine, it allows you to “+1″ the search results and adverts that …

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  • Facebook Deals New Zealand

    If you’ve read recently about Facebook Places, the next launch for small business was Facebook deals. As a business owner, Facebook is giving you the opportunity to offer special incentive deals, offers and coupons for you target market. These deals can be offered to new …

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  • Facebook Places in New Zealand

    Once again, Facebook proves it is out to crush Google. With the continual growth in user generated content (AKA Social Media), Facebook has responded to the needs of businesses and consumers alike by taking Google Maps ad socialising it. With Google Places, you ‘check in’ to …

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  • How to Market Your Business on Facebook

    New research suggests companies must rethink how they use Facebook marketing, or at least reconsider why their customers are on Facebook in the first place. Usually, when a marketing campaign on Facebook fails it’s because a company ignored one or more of the following

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