Category Archives: Social Media

The latest news about Social Media for Business

Google +1 Pages

Google +1 Pages, Does Your Business Need one? Google has recently announced that their Google Plus social network is now OK for businesses to join, using “Pages for Business”. Thinking of joining up? Think carefully before you commit to a … Continue reading

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Is Google+ Going To Greatly Impact Search?

Those of us that believed Facebook had a stranglehold on the social networking scene may need to rethink. Indeed, Google+ really does appear to be sapping Facebook’s influence and value. Facebook is somewhat blinkered in assuming that social networking is … Continue reading

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How do you hang onto your slice of the cake?

  The recent news that Vodafone NZ has lost 26,000 customers to new entrant 2degrees in the last quarter made us think about niches. Precisely, how to hang onto them. Until a couple of years ago, the hip young mobile … Continue reading

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How Bing Can Bring Your Business Ker….Ching!

Microsoft and Facebook issued a joint challenge to Google … in the form of changes to Microsoft’s search engine, ‘Bing.’ Bing’s research concluded that almost all people seek advice from those that they trust before making a decision. As Mehdi … Continue reading

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Facebook Face Recognition Software

Have you heard the latest about the Facebook Face Recognition Software? Facebook isn’t known for protecting your privacy and its latest photo-tagging feature is no different. Using facial recognition software, Facebook will soon group photos together and, wherever possible, when you … Continue reading

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Video Marketing – Business Tips

Video Marketing Just as Facebook has become an incredibly popular place for brands to interact socially with their customers, YouTube offers a similar opportunity through video conversations. Video is an underused medium for marketing and yet is a considerably cheaper … Continue reading

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Social Media – Google’s +1 Button

Google’s +1, the Alternative to the Facebook ‘Like’? Nearly a year after Facebook’s ‘Like’ buttons became popular, Google has announced its own rival, the +1 button. (pronounced Plus One). Part of Google’s search engine, it allows you to “+1″ the … Continue reading

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Facebook Deals New Zealand

If you’ve read recently about Facebook Places, the next launch for small business was Facebook deals. As a business owner, Facebook is giving you the opportunity to offer special incentive deals, offers and coupons for you target market. These deals … Continue reading

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Facebook Places in New Zealand

Once again, Facebook proves it is out to crush Google. With the continual growth in user generated content (AKA Social Media), Facebook has responded to the needs of businesses and consumers alike by taking Google Maps ad socialising it. With … Continue reading

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How to Market Your Business on Facebook

New research suggests companies must rethink how they use Facebook marketing, or at least reconsider why their customers are on Facebook in the first place. Usually, when a marketing campaign on Facebook fails it’s because a company ignored one or more of the following Continue reading

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