Internet Marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
Google searching is the number 1 method for consumers to look for a local product or service. So, if you want customers to find your business, Internet Marketing must be part of your local Marketing Strategy. Published figures show:
- 86% of all local searches are online
- 90% of these searches result in offline activity
- 61% of those 90% of people searching online then went offline to purchase the product/service they wanted.
- 90% of these consumer purchases are made within 20 miles of where people live or work
Stop and think about that.
A massive 61% of people who search online then go offline to buy what it is they were searching for and found.
Are they finding your business online or someone else’s?
What if those 61% of people were finding your business, what difference would a 61% increase in new customers do for you?
Internet Marketing Services:
1. Website Audit
Our Website Audit will give you invaluable information on where you need to improve your site in simple to understand terms. We split the audit into 3 sections:
- Marketing – Getting visitors to the site
How effective is the marketing at driving traffic (potential customers to the site?
- Usability – Making sure they like what they find
What do these potential customers find when they get to the site? This section is a review of the usability of the site. Is the design and content good enough to generate interest from your visitor?
- Conversions – Taking this interest and converting it to a sale
When you’ve got the visitor’s attention, how effectively does the website convert these visitors into genuine leads or customers?
For each section, we give you a list of practical recommendations for you to improve the performance of your site. This list is designed so that if you have some computer knowledge, you are able to either make the changes yourself, take them to your existing web designer or let us improve your site for you.
The complete Website Audit costs from only $495 plus GST.
2. Essential Search Engine Optimisation (Local SEO)
A website isn’t a marketing tool unless it’s set up and used correctly. It’s the equivalent of opening a shop in a basement and not putting up signage. Guess what, no one will find you!
To make sure this doesn’t happen to your website, we have a standard product, our Essential Search Engine Optimisation (ESEO) package, that’s designed to get you and your business found online. This ESEO includes basic Search Engine Optimisation (SEO) to help your website rank in the SERPs (Search Engine Results Pages), improving your website content, setting up and/or optimizing your Google Maps listing and setting up the SEO foundations, as recommended by Google after each algorithm update.
3. Websites for Local Products and Services
We set up and optimize simple Websites, just like this one, designed specifically to promote your local products and services.
4. Search Engine Marketing (SEM)
These are Google Adwords advertisements. It’s free to be there, you just pay each time someone clicks on your advert. We help you set up one of these Pay Per Click (PPC) advertising campaigns targeting your ideal clients.
All new Adwords campaigns have $75 loaded into your account to get you started.
5. Websites to sell online products worldwide
Have a product such as a video course, ebook or webinar you would like to sell online? Let us show you how. There are many ways to do this depending on the time and budget you have available.
Contact us if you want to improve your Local Internet Marketing.