Our penultimate point is the Ipad’s entertainment value. This Ipad application would be most usefully employed in any situation where the customer may be required to wait. Its a great investment as a differentiator keeping customers returning again and again.
Pros: With an Ipad, your entertainment options are simple and professional and always up-to-date; no more dog-eared piles of magazines dating back to last year; customers could access Facebook and catch up with their own friend’s gossip whilst tweeting everyone to tell them they are about to get a new haircut for example (and in a perfect world, where they are getting it!); hairdressers can run apps illustrating the latest / the classic / the famous haircuts clients can choose from to suit their chosen face shape which is then printed out for the stylist to follow; nail salons can run apps allowing customers to try out, mix and match from the brands and colour nails, polishes and decorative designs the salon has available; any business can make affiliate sales relevant to their own services simply by recommending related products with links to the online sales page. Not everyone wants to chat during their appointment – some would rather keep up with their Facebook friends instead.
Cons: The financial outlay required for an Ipad far outweighs the cost of a new magazine once a week – however this can be recouped through thoughtful affiliate marketing. If your business regularly expects clients to arrive simultaneously (or you allow your clients to entertain themselves during their visit) you will need several Ipads. Ipad newbies and the elderly can be apprehensive – however, the Ipad is highly intuitive and fun to use which smooths over any residual awkwardness. The problem is that your clients may like it too much and steal the new toy.