Experts believe that within another three years it won’t be a case of living with Facebook, instead it will be about us living IN Facebook. The largest social networking site in the world, it has over 700million users, so if Facebook was a country then it would be the third largest in the world. This then is a fantastic opportunity for businesses to market ‘countrywide.’
The current manner in which Facebook interacts with our lives leaves huge areas of development waiting to be explored. At the moment, the social media site is learning more and more information about its individual users, as we update our status, ‘like’ things and post links on our walls. Eventually, Facebook will have learnt enough about its users to enable us to live our whole lives through it should we wish to.
For example, should a store integrated with Facebook run a sale, it will be able to quickly and efficiently inform all likely buyers directly through the social media site. Since FB will know the location of its users, what styles the users prefer and what sizes the users are, it can automatically display the sale items to relevant potential buyers. Further, since FB also knows how much its individual users earn, it will be able to offer only those items that they are individually able to afford…increasing their interest in the items on offer.
Whether this is spooky or splendid, it IS on its way. Since more and more users are signing up daily and sharing pertinent information, businesses can be pretty certain that they need to be integrating themselves with Facebook. As Seth Bell (director Paper Bag) commented on 3News recently,
Businesses need to socially evolve and catch up with where all the socially active people are.
Imagine if you were the store in the example above. You only exist in one location and before you integrated with Facebook, you would have relied on passersby and perhaps a mail out to existing customers to alert potential buyers of your sale items. When compared with the potential customers you can achieve through integrating with social media, the financial significance of the social evolution of your business is loud and clear.
The days of logging in are numbered, with Facebook developing at its current rate, one day in the very foreseeable future we may never need to log out!