Mobile Marketing – How Big are Smartphones?
Look at this recent headline discussing Smartphones:
Mobile app downloads top 3.8 billion in first half of 2010
As a Mobile Marketing opportunity, this is huge. Smartphone owners worldwide downloaded more than 3.8 billion mobile applications in the first six months of 2010, compared to 3.1 billion in all of 2009, according to new data issued by market analysis firm research2guidance. Global Smartphone revenues for the first half of 2010 exceed $2.2 billion, surpassing full-year 2009 revenues of $1.7 billion. The study also adds that the average premium application price in now $3.60.
“Apple’s competitors like Nokia and BlackBerry started to leverage their global reach and increased the traffic on their app stores,” said research2guidance analyst Egle Mikalajunaite in a prepared statement. “We see this trend continuing in the next several months and years. The next wave of new app stores will be niche stores specializing on e.g. business or mobile health apps.”
There are currently few New Zealand specific business apps and those that are available, are not that impressive. Businesses here are slow to catch on and consequently, run the risk of falling behind the rest of the business world. Don’t let your business be one of those at risk.