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The Ipad As A Fan-Base Builder
Small businesses have been busy proving the diverse worth of one of the fastest growing technology products – the Ipad. This is the first in a series outlining the pros and cons of the 6 uses to which it has been put by businesses to …
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Study Misses The Point Of Social Media
A recent Outbrain Study concluded that Social Media disappoints at driving traffic to our business websites because unless there is a free offer flashing in the subject line, who wants to leave the gossip to read a sales pitch? The study noted that Google …
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Use it or lose it – With technology comes the end of an era
Times really are changing; first Orewa College made the Ipad mandatory pupil equipment and now New Zealand Post plans to send its last ever international economy letter this coming October. Why? Because as NZ Post spokesman Michael Tull said, ‘The way that people communicate is …
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Is Google+ Going To Greatly Impact Search?
Those of us that believed Facebook had a stranglehold on the social networking scene may need to rethink. Indeed, Google+ really does appear to be sapping Facebook’s influence and value. Facebook is somewhat blinkered in assuming that social networking is a stand alone solution. Instead …
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How do you hang onto your slice of the cake?
The recent news that Vodafone NZ has lost 26,000 customers to new entrant 2degrees in the last quarter made us think about niches. Precisely, how to hang onto them. Until a couple of years ago, the hip young mobile telecommunications brand was Vodafone. Vodafone …
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Foursquare – The ‘Friend’s A-Z’
Yet another smartphone application it would be great to see more New Zealand retailers making use of is ‘Foursquare.’ Never heard of it? The Foursquare developers describe it as, A location-based mobile platform that makes cities easier to use and more interesting to explore. By …
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Living In Facebook – One Day We May Never Need To Log Out!
Experts believe that within another three years it won’t be a case of living with Facebook, instead it will be about us living IN Facebook. The largest social networking site in the world, it has over 700million users, so if Facebook was a country then …
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How Bing Can Bring Your Business Ker….Ching!
Microsoft and Facebook issued a joint challenge to Google … in the form of changes to Microsoft’s search engine, ‘Bing.’ Bing’s research concluded that almost all people seek advice from those that they trust before making a decision. As Mehdi mentioned, Bing calls this the …
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Warm Welcome For Roost’s Latest Social Media Marketing Tool
A great communication tool Facebook may be, but for local and small business owners, Roost has announced a new Social Media Marketing tool specifically designed to allow you to communicate with the right ones! So who are the ‘right’ ones? Facebook is a handy …
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Social Media Marketing, is it really just for Youngsters?
For all you Business Owners who believe Social Media is just for the Y generation, read on…
