The Ipad As A Customer Database
Could your business usefully employ an Ipad?
The Ipad as a customer database is our third topic in the 6 part series. Any business that requires a new customer to sign in, fill out waivers and read liability forms can usefully employ the Ipad.
Pros: Customer details are saved directly to the database, saving staff the time and effort involved in deciphering handwriting and typing up information; the Ipad can prompt the client automatically if further information is required from them; no longer will you be left hunting for a pen; an interactive touch screen is far more professional and friendly than the dog-eared clipboard gripping a stack of forms and a dried out pen attached by a string; a ‘thank you for joining us – please return soon’ offer can be instantly and automatically emailed to them as soon as they enter their email address.
Cons: If you have many clients checking in at once, you will need the same number of Ipads, or to stagger the check-ins. Ipad newbies and the elderly can be apprehensive – however, the Ipad is highly intuitive and fun to use which smooths over any residual awkwardness. The problem is that your clients may like it too much and take the new toy home with them.
