The Ipad As A Fan-Base Builder
Small businesses have been busy proving the diverse worth of one of the fastest growing technology products – the Ipad. This is the first in a series outlining the pros and cons of the 6 uses to which it has been put by businesses to date:
1) Fan-Base Builder
3) Customer Database
Which one best suits your business?
Today’s topic, ‘The Ipad as a Fan-Base Builder,’ follows on from the point that the recent Outbrain study missed, ie. That social media is about increasing visibility and brand awareness and creating a community.
The Ipad is being put to use as a fan base builder. The best approach when exploiting the Ipad as a fan-base builder is to place it in a conspicuous, high customer traffic area within your business premises. Encourage customers to use it by offering a small reward to those who ‘Like’ and follow the shop on Facebook or Twitter.
Pros: Social media plays a part in the SEO process and having encouraged your existing customers to follow your business make sure that you run regular special offers on your Facebook and/or Twitter pages to keep them coming back.
Cons: Be careful to offer a small reward that your business can feasibly sustain – make it cheap for you but a nice bonus for your customer. Customers may approach the Ipad with the intention of connecting to their own social media profiles, so limit the available applications or session time. Your business runs the risk of expensive Ipad theft.