A great communication tool Facebook may be, but for local and small business owners, Roost has announced a new Social Media Marketing tool specifically designed to allow you to communicate with the right ones!
So who are the ‘right’ ones?
Facebook is a handy means of reaching out to a wider audience and surely it follows that the wider your audience, the more business you will attract? Unfortunately, no, not if you are a local business. Having Facebook followers in Wellington won’t create more meal sales for a restaurant in Dunedin for example.
If a local business is motivated to increase its sales through social media networks such as Facebook, then it needs to focus on keeping and attracting local clients and their local networks. Therefore, the ‘Likes’ received from Facebook users are far more valuable and productive to the business if the users that ‘like’ are local.
So all local businesses will benefit from finding out exactly where their Facebook followers hail from and should give Roost’s free new marketing tool a warm welcome.
It is called a ‘Local Scorecard’ and it enables businesses to evaluate how effective their Facebook page is at attracting and growing your local market. According to Roost, their new scorecard achieves this by monitoring your followers and will give you,
‘an index score between 1-100 which will tell you how you are doing with local fans and give you an easy measurement to follow how you are improving over time. This score, unlike other measuring tools, is based on geographic location as well as size/population.’
As a free social media marketing tool, we think it has the potential to positively streamline local businesses approach to Facebook. What do you think?